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Home SEODigital Marketing What is automated advertising, and how does it work in 2022?

What is automated advertising, and how does it work in 2022?

by Ishfaq

You’ve probably heard the term “automateds advertising” before, but what is it, really? And how does it work? In short, automated advertising is a type of paid marketing that uses software to automate the process of buying and placing ads. This means that instead of manually placing ads on individual websites or negotiating prices with publishers, advertisers can use automation to do all of that for them. While this might sound like a good thing for advertisers (and it can be), there are also some potential downsides to automation. In this blog post, we’ll explore both the positives and negatives of automated advertising so that you can make an informed decision about whether or not it’s right for your business.

What is automated advertising?

Automated advertising is a form of online marketing that uses technology to automate the buying and selling of advertising space on websites. Advertisers can use automated ad buying platforms, such as Google Ads or Facebook Ads, to purchase ad space on websites and track the performance of their ads in real-time. Automated advertising allows advertisers to scale their campaigns quickly and efficiently, while also providing them with detailed data about the performance of their ads.

How does it work?

Automated advertising is a type of online advertising that uses computer algorithms to place ads on websites. Advertisers can use this technology to target potential customers with specific characteristics, such as those who have visited their website in the past or who live in a certain geographic area.

When an advertiser places an ad using automated advertising, they do not need to select individual websites on which to display their ad. Instead, they can set parameters for where their ad should be shown and the system will automatically place the ad on websites that match those criteria.

One advantage of automateds advertising is that it can save advertisers time and money by allowing them to target a wider range of potential customers with less effort. Additionally, automated ads can be customized to each individual user, making them more likely to be relevant and effective.

Advantages and disadvantages of automated advertising

Automated advertising, also known as programmatic advertising, is a type of online advertising that uses algorithms to purchase ad space in real-time. Advertisers can use programmatic technology to target specific audiences with laser precision and buy ad inventory from publishers at the lowest possible price.

The advantages of automated advertising are vast. Programmatic advertising allows advertisers to save time and money by streamlining the ad buying process. In addition, automated advertising provides marketers with data-driven insights into their audience’s behavior, allowing them to make more informed decisions about where to allocate their ad spend.

However, there are some disadvantages to using automated advertising. One potential downside is that programmatic ad buying can sometimes result in ads being placed on websites with low-quality content. In addition, automated ad buying can create a “race to the bottom” in terms of prices, as publishers are often forced to sell their inventory at lower and lower rates in order to compete for buyers.

Case study: Google’s use of automated advertising

Google is one of the world’s largest advertising platforms, and it uses automation to serve ads to its users. Google’s use of automated advertising allows it to target ads more effectively and efficiently than if it were manually placing ads.

When a user searches for something on Google, the search engine looks at the user’s past search history, web browsing history, and other factors to determine what kinds of ads would be most relevant to the user. These relevant ads are then served to the user through Google’s ad network.

Google’s use of automated advertising has allowed it to become one of the most successful online advertisers. The company generated $32.2 billion in advertising revenue in 2017, up from $26.6 billion in 2016.


Automated advertising is a form of online marketing that uses technology to automate the placement and management of ads. Advertisers can use automated systems to target potential customers based on demographics, interests, or other factors. Automated advertising can help businesses reach a larger audience more efficiently than manual ad placements.

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